Something that sets Lance apart from his competitors, is his understanding of business and marketing. From working as a business owner, a mechanical engineer, an entrepreneur, and a self advocate, he understands the multifaceted view of what a business needs to accomplish, and what that takes.

Partnerships in racing not only benefit teams, but also offer brands an unparalleled platform for global exposure, reaching diverse audiences through televised races, social media, and live events. Partnership with Lance means more than just putting a logo on his car for monetary value. It is an open dialogue, answering the questions: How can I benefit from you? And how can you benefit from me?

Some of Lance’s most common event-based activations include:

• Test Day Experience: Bring your employees or potential customers on a trip they’ll never forget. Ride-alongs, parade laps, and so much more track day fun. Looking to network? We can plan events to connect you with new customers from my audience in an environment where they aren’t feeling pitched to.

• Race Day Hospitality: Looking for something more upbeat? Come for a race; And see the action up close, with full pit access and race day hospitality. Bring anyone you’d like, and we’ll figure out the rest.

• Corporate Speeches: More interested in Lance and his story? Have Lance visit YOUR facilities, where he can shake hands, tell his story, or even speak to larger crowds. This is great for improving brand image and company moral.

• Corporate Rewards: Want to reward your employees and improve workplace drive? Use positive reinforcement, and send them out for a day they’ll remember forever and associate with your company.

Some of Lance’s most common publicity-based activations include:

• Instagram Content: Leveraging Lance's Instagram presence you will foster deeper connections with your target audience and enhance brand image. By strategically integrating product placements and promotional content, you can seamlessly align your brand with Lance's story, driving engagement and sales.

• TikTok Content: Tap into a rapidly growing platform, leveraging Lance’s compelling narrative to reach a broader, younger demographic. Through product placements and promotional content, you can capitalize on TikTok's viral nature to drive brand visibility, engagement, and ultimately, sales.

• Youtube Content: Taking advantage of a longer attention span, Lance can explain your product or service with more depth. Taking advantage of monetization strategies like ads, we can increase engagement and sales for your company.

• Logo Placement: Want your company to be seen on and at the track? Logos can be placed on the car, equipment, clothing and accessories to increase your visibility and presence. Lance previously owned a clothing company and can use this experience to create collaborative pieces for sale as well.

But as previously stated, partnership is a two-way street. So let’s talk!